Insights NetUp

Improved ad targeting and e-commerce site design, personalised customer service and lead acquisition… Artificial Intelligence is transforming the marketing industry. Much more than just a tool for saving time and automating thankless tasks, because of its ability to process large volumes of data, it contributes to considerably improving the customer...

Amélioration du ciblage publicitaire et de la conception des sites e-commerce, service client personnalisé et augmentation des prospects… L’Intelligence Artificielle transforme l’industrie du marketing. Bien plus qu’un outil pour gagner du temps et faire des tâches ingrates, elle contribue à améliorer considérablement l’expérience client, à se démarquer de la concurrence...

Adopting a personalisation solution on your e-commerce site can be very beneficial. Save time on your website’s sales operations, give relevant advice to your visitors, increase customer satisfaction… The reasons for to launch are numerous. However, before investing, it’s advisable to study the ROI of such a solution carefully. So,...

Tous les dirigeants, managers et responsables sont confrontés à la même problématique : comment développer les ventes de son entreprise, trouver de nouveaux clients et atteindre ses objectifs. Pour les sites e-marchands qui souhaitent augmenter leur chiffre d’affaires sans recruter de nouveaux collaborateurs, tous les regards sont tournés vers le taux...

All directors, managers and executives are confronted with the same problem: how to develop their sales, find new customers and reach their objectives. For e-merchants who want to increase their turnover without recruiting new staff, all eyes are on the conversion rate, the average number of items per basket and...

Making product recommendations on your e-commerce site: yes, but how? It is not always easy to see clearly among all the personalisation solutions available on the market. Although your choice depends mainly on your objectives and specificities, certain functionalities remain essential for relevant recommendations. Let’s find out!
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Did you know that the first chatbot was called Eliza and was created in 1966 by an MIT professor? Joseph Weizenbaum, already behind the first computer dedicated to banking, programmed a conversational agent simulating a conversation with a psychotherapist. Since this invention, chatbots have evolved thanks to advances in artificial...

Adopter une solution de personnalisation sur votre site e-commerce peut s’avérer très avantageux. Gain de temps dans l’animation commerciale de votre site, conseil pertinent apporté à vos visiteurs, augmentation de votre satisfaction client… Les raisons de se lancer sont nombreuses. Pour autant, avant de réaliser cet investissement, il convient d’étudier...